Mixit Projects - Partners in Preservation

Partners in Preservation Competition

A campaign to win funds to repair an historic statue of George Washington on the site of the nation’s first capitol

CLIENT

National Parks of New York Harbor Conservancy

PROJECT BRIEF

We were asked to find ways to get supporters to “Vote for George” daily in this online competition.

OUR APPROACH

We developed a variety of calls to action for the client’s website and Facebook page and created a quote-a-day mailing from “George,” reminding people to vote.

OF SPECIAL NOTE

The Harbor Conservancy won $75,000 in the competition and went on to have the George Washington statue repaired. (If you’re in New York, stop by Federal Hall to see it!)