Mixit Projects - Safekeeping Stories

Safekeeping Stories

A blog on preserving life stories and passing them on

CLIENT

Twigs and Tales / Jill Sarkozi

PROJECT BRIEF

Our client wanted to attract a following and learn about the market for an online “storykeeping” tool she is developing.

OUR APPROACH

We recommended and created a blog and enewsletter to help the client find her audience, get early feedback on her storykeeping techniques and establish her bona fides.

OF SPECIAL NOTE

  • The blog was designed in the clean, flat style preferred by the client.
  • Along with the blog, we created an enewsletter called The Storykeeper’s Companion.
  • We helped the client develop a language for her product, which the site was then optimized for.
  • We trained her in blogging, use of the WordPress content management system and use of online editing tools to create interesting blog graphics.
  • We supplied her with social media graphics.