The right mix of web services for smaller organizations
A website for a community-led campaign to bring solar power and green energy jobs to Sullivan County, New York
We were asked for a website that would communicate trustworthiness, make quick sense of a somewhat complicated offer and channel visitors directly to the sign-up form.
We used local Catskill imagery and up-front explanations of the community-led nature of the campaign to establish trust. A sign-up button is always visible. Details and complexity are relegated to the FAQ for those who want to know more.