Solarize Sullivan

A website for a community-led campaign to bring solar power and green energy jobs to Sullivan County, New York

CLIENT

Catskill Mountainkeeper

PROJECT BRIEF

We were asked for a website that would communicate trustworthiness, make quick sense of a somewhat complicated offer and channel visitors directly to the sign-up form.

OUR APPROACH

We used local Catskill imagery and up-front explanations of the community-led nature of the campaign to establish trust. A sign-up button is always visible. Details and complexity are relegated to the FAQ for those who want to know more.