The Storykeeper’s Companion
An enewsletter for a new start-up business
Twigs and Tales / Jill Sarkozi
The goal was helping the client market-test the methodology she is developing for her new storykeeping tool and build an early following for it.
For emarketing, we recommended Constant Contact because of its reasonable price and good customer service. We picked a flexible template for the newsletter that would be easy for the client to work with and allow for the content to change and evolve. The look was customized to match the website.
OF SPECIAL NOTE
- The newsletter name was our suggestion.
- We wrote a sample issue as a model for the client to use.
- To capture as many subscribers on the client’s blog as possible, we put two calls to subscribe on every post.