Mixit Projects - The Storykeeper's Companion

The Storykeeper’s Companion

An enewsletter for a new start-up business

CLIENT

Twigs and Tales / Jill Sarkozi

PROJECT BRIEF

The goal was helping the client market-test the methodology she is developing for her new storykeeping tool and build an early following for it.

OUR APPROACH

For emarketing, we recommended Constant Contact because of its reasonable price and good customer service. We picked a flexible template for the newsletter that would be easy for the client to work with and allow for the content to change and evolve. The look was customized to match the website.

OF SPECIAL NOTE

  • The newsletter name was our suggestion.
  • We wrote a sample issue as a model for the client to use.
  • To capture as many subscribers on the client’s blog as possible, we put two calls to subscribe on every post.