Mixit Projects - This Green Blog

This Green Blog

A companion site to NRDC’s This Green Life

CLIENT

Natural Resources Defense Council

PROJECT BRIEF

NRDC asked us to develop a stand-alone blog, both to take comments on the green living column we wrote for them and to bring in new readers.

OUR APPROACH

We created a plain Jane blog on a minimal budget. Each time a new issue of This Green Life was published, we posted a summary and link on the blog. We also posted occasional posts in between to keep the blog — and interest — alive.