Mixit Projects - This Green Life

This Green Life

A green living column available by email and online

CLIENT

Natural Resources Defense Council

PROJECT BRIEF

Members of this environmental advocacy organization had been requesting information that would help them walk the walk — and we were asked to supply it in the form of a green living column.

OUR APPROACH

Mixit partner Sheryl Eisenberg wrote the column from a personal angle, weaving together practical information, research, musings and true stories from her own life. The look and feel  was non-commercial and authentic, underlining the green living theme.

OF SPECIAL NOTE

  • The column ran for 10 years from 2004 to 2014.
  • Each issue featured an original, and often amusing, illustration.
  • The email version had nearly 70,000 loyal — and engaged — subscribers.