This Green Life
A green living column available by email and online
Natural Resources Defense Council
Members of this environmental advocacy organization had been requesting information that would help them walk the walk — and we were asked to supply it in the form of a green living column.
Mixit partner Sheryl Eisenberg wrote the column from a personal angle, weaving together practical information, research, musings and true stories from her own life. The look and feel was non-commercial and authentic, underlining the green living theme.
OF SPECIAL NOTE
- The column ran for 10 years from 2004 to 2014.
- Each issue featured an original, and often amusing, illustration.
- The email version had nearly 70,000 loyal — and engaged — subscribers.